Consuming Kids- The Commercialization of Childhood

This is a very interesting video clip about childhood commercialization. I think parents don't think much of this, it's just the way of life these days, but when you see all of the different area's companies are marketing to children it's quite disgusting to say the least! These are the reasons we try to make our preschool environment free of media related toys,books and food.
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated $700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated commercial appeals designed to sell everything from Hollywood merchandise and junk foods to iPods, cell phones, the family car and vacations. The result is that childhood itself has been commercialized.

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Campaign For A Commercial-FreeChildhood